Before we get started, eCommerce SEO is so easy right now, and that’s because Google is prioritizing eCommerce stores in search.
If you want to do MVP eCommerce SEO, do this (using hiking boots as an example)👇
- Homepage targets "waterproof hiking boots”
- Collections pages target "hiking boots for men”
- Product pages target "brown hiking boots for men”
- Blog targets "best hiking boots for x" + informational hiking kw
- Build good backlinks (we can help with that with our link building service)
- Fast site (just use Shopify, and have as little apps as possible)
- Interlink the blogs you wrote in point 4. to the pages in points 1-3.
- ???
- Profit 💰💰
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👋 If you’re too lazy to go through this 80+ points checklist, you can hire us to do everything for you. Book a call here, and find out why brands like Thrasio, Sotheby’s, Medtronic, and many others trust us.
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The Must-Dos
- [ ] Connect Google Search Console to your website to see how it appears in Google search results and get alerts for any issues
- [ ] Connect Google Analytics to Google Search Console to see detailed information about your website's performance in search results
- [ ] Create important "trust" pages, such as About Us, Contact, Privacy Policy, and Terms of Service
- [ ] Ensure your website is secure with HTTPS and get a free SSL certificate to protect user data
Competitor Research / Content Planning
- [ ] Conduct keyword research to find relevant search terms for your products
- [ ] Look for opportunities to create category pages based on popular search terms